Great news! Nokia and Microsoft to take on Google and Apple together in the fast growing Smartphone market while Finnish cell phone maker regain its leading position in the sector. On the strength of both organizations a new ecosystem is brought to the world of mobile devices. Nokia seeks to attain from the Windows Phone os, innovative technologies being implemented in the area of imaging where it still retain its position as a lead.
Under this umbrella of the merger, Nokia seeks to attain from the Windows Phone OS, innovative technologies being implemented for the usage of areas such as imaging where it still holds on to its position as leader. Nokia has for months been searching for a solution to stem rapid market-share declines in the lucrative Smartphone segment. Nokia has seen its overall share of the mobile-phone market shrink to 31.6% in 2010 from 37.9% in 2007. Meanwhile, its value share plummeted to 17% of industry profits by the third quarter of 2010 from 67% in 2007.
This major deal will help Microsoft to establish itself in wireless and gets its software into upwards of 30 million Smartphones sold by Nokia every Quarter. Nokia believes its operating margin in the phone business would be “more than 10%” after the transition period.
Let’s check the summary of what they have come up with after the deal been worked out: ?Nokia will adopt Windows Phone as its primary Smartphone strategy: Nokia will help drive and define the future of Windows Phone. They will contribute its expertise on designing hardware, supporting language, and will help Windows Phone to a larger price ranges, market segments and geographies. ?Nokia and Microsoft will closely collaborate on development – Will take joint marketing initiatives and will come up with a shared development roadmap to get on the future evolution of mobile products. ?Bing will be the provider for Nokia’s search services – which will give its customers access to Bing’s next generation search capabilities. ?Nokia’s extensive operator billing agreements – will make its consumers easy to purchase Nokia Windows Phone services in countries where credit-card use is low. ?Microsoft will develop tools to create applications to run on Nokia Windows Phones – that allows the developers to leverage easily the ecosystem’s global reach. ?Microsoft will continue to invest in the development of Windows Phone and cloud services ?Nokia’s content and application store will be integrated with Microsoft Marketplace for a more compelling consumer experience.
The fuss is that in a statement Nokia announced one senior executive will be leaving the company while the current management team would stick around. There had been speculation of a wider cull at the company.
Both companies are hoping to revive their fortunes in a market they have struggled to keep up with. Nokia said 2011 and 2012 would be transition years for the company as it built up the partnership with Microsoft. Together, they see the opportunity, and they have the will, the resources and the drive to succeed!
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