You may already have a powerful accounting website. If so, you’re already on your way. You won’t unearth a better weapon in the unceasing struggle for improving efficiancy than your website for a long time to come.
But don’t stop there.
To really succeed you need to look at a lot of other strategies. Most of these strategies are traditional and well known, but every now and then something new comes along, and the firm that spots and acts on these new trends fastest will benefit from them the most.
There’s a transformation under way, and CPA’s ought to embrace it: the smartphone.
When you join the “smartphone revolution,” you’ll see why they’re taking over. With this tool, your productivity soars – and you even strengthen your relationship with clients.
Smartphones Increase Efficiency
Work from Anywhere. It’s especially true during the busy season – but this applies anytime of year: accountants are spending more time outside the office.
Whether it’s visiting clients in their office, taking an afternoon to go to their daughter’s ball game, or just working from home in the evenings, CPAs find plenty of reasons to leave the desk behind.
Smartphones make it much easier to do business away from your office. You have access to phone numbers, addresses, your calendar, and your email – all while getting your busy life done.
Not Ready to Start Hiring Again? When the recession hit, many accounting firms had to lay off staff – and they’re not yet confident enough in the economic recovery to rehire.
Smartphones give partners a way to conduct the business of the office with fewer admins and assistants.
The smartphone’s primary benefit is it’s ability to radically improve your office’s efficiency, but the marketing benefits of smartphones are becoming more pronounced every day. This brings us to my next important point…
Smartphones Strengthen Client Relationships
Increasingly, accountants find that their clients expect a return phone call right away. If a client calls in with a question, it’s not acceptable to wait until you’re back in the office to call them back.
A smartphone is critical for keeping that client relationship as healthy as you can. With a smartphone, the client’s phone number and address is right at your fingertips, wherever you are.
And because you can sync a smartphone with your email, you’re able to access relevant information about your client, too.
50 Million Users Can’t Be Wrong
There’s no denying the popularity of smartphones. Here’s a breakdown of the most popluar brands’ market shares:
Blackberry – 41.7%
iPhone – 24.4%
Microsoft – 13.2%
Google – 13% (the Android operating system)
All told, nearly 50 million people in the United States use this technology, an 8.1% increase from earlier this year.
That’s a lot of smartphones.
Take Advantage of the Experts
There’s only one catch: if you’re not technically savvy, it can be a bit tricky to set up your phone to sync with your email.
But do not fear. Providers of websites for accountants do this all the time – and they can help. Let your Webmaster handle all the techie details.
Whether you choose a Blackberry, iPhone, or the up-and-coming Droid – join the smartphone revolution today. Your CPA practice will benefit.