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Driving factors for recession proof Smartphones’ sales
Today, Smartphones have become the daily necessity for corporate users and next generation. They are not only revolutionizing the mobile phone industry, but also changing the way we use computers. It is reported that Smartphone sales are expected to rise 22% in 2009. However, due to global recession, the demand for the mobile handsets will see a slump of 21% in 2009, according to a research firm.
Majority of telecom vendors like Nokia, Motorola, and Sony Ericsson had been either suffering from sharp losses or fighting hard to stay profitable. But, why Smartphones are not suffering in the recession? The multimedia factor and wide variety of entertainment that Smartphones offer are the basic reasons for their popularity. The other reasons for the success of Smartphones in the market are:
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